Academic News, Fitness News, News, PE News

US ‘soccer moms’ sue FIFA over concussions

Youth SoccerA group of young American footballers and their parents are suing FIFA and US football groups over the risks from concussions.

The California class-action lawsuit accuses the sport’s governing bodies of acting “carelessly and negligently” and failing to protect young players.

The filing also calls for new safety rules, including limiting the number of headers for young players.

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Academic News

Hitting the ground running

Usain Bolt New research shows that world-class sprinters attack the ground to maximise impact forces and speed according to two new studies from Southern Methodist University, Dallas

The world’s fastest sprinters have unique gait features that account for their ability to achieve fast speeds and the new findings indicate that the secret to elite sprinting speeds lies in the distinct limb dynamics sprinters use to elevate ground forces upon foot-ground impact.

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Academic News, Books, Fitness News

The best-selling student text on sport marketing updated

This latest edition of Sport Marketing has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing.

This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study.

Lecturers may also take advantage of the student web study guide and complete package of ancillaries to enhance learning and presentation of core concepts.

Normal Price: £66.99 I €87.10
HK Rewards Members’ Price: £53.59 I €69.68

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Academic News, Fitness News, PE News

Location of impact could affect concussion severity

Head injuryAs the summer come to an end, contact games such as football and rugby come to the fore.

There are certain risks involved with these contact sports, including concussions and a recent study in the journal Pediatrics investigates how the location of impact could affect concussion severity.

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Academic News, Fitness News

Fitness industry angered by controversial claims

Dr Michael MosleyHealth and fitness industry figureheads have rebuffed the sensational health claims by 5:2 diet advocate and author Dr Michael Mosley’s appearance on the UK TV show, This Morning.

A section of the show was trailed as “busting medical myths,” in which Mosley made a series of assertions about the inefficacy of gyms and exercise in helping to lose weight and increase physical fitness.

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