Academic News, Books, Fitness News

The best-selling student text on sport marketing updated

This latest edition of Sport Marketing has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing.

This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study.

Lecturers may also take advantage of the student web study guide and complete package of ancillaries to enhance learning and presentation of core concepts.

Normal Price: £66.99 I €87.10
HK Rewards 40% off price: £40.19 I €52.26

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Academic News, Fitness News, PE News

Location of impact could affect concussion severity

Head injuryAs the summer come to an end, contact games such as football and rugby come to the fore.

There are certain risks involved with these contact sports, including concussions and a recent study in the journal Pediatrics investigates how the location of impact could affect concussion severity.

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Academic News, Fitness News

40% discount on books, eBooks and DVDs

Human Kinetics 40 Years of Excellence
As part of our 40th Anniversary celebrations, HK Rewards Members can save 40% OFF existing books, ebooks and DVDs until the 31st August, 2014.

If you’re not already an HK Rewards Member you will need to sign up to the scheme to get the full 40% – if you prefer not to you’ll still get a generous discount of 25% simply by quoting Promo Code R906 on your order.

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Academic News, Fitness News, PE News

In memory of Pat Duffy

Pat Duffy July 16th, 1959 - 10th August 2014

Pat Duffy
July 16th, 1959 – 10th August 2014

On Sunday morning Pat Duffy, Vice-President for Strategy and Development for the International Council for Coaching Excellence (ICCE) and the chief architect of the International Sport Coaching Framework, passed away following a long illness.

Pat was also Professor of Sport Coaching at Leeds Metropolitan University and over the past two decades had become one of the world’s foremost authorities on coaching education and development.

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Academic News, Fitness News

Fitness industry angered by controversial claims

Dr Michael MosleyHealth and fitness industry figureheads have rebuffed the sensational health claims by 5:2 diet advocate and author Dr Michael Mosley’s appearance on the UK TV show, This Morning.

A section of the show was trailed as “busting medical myths,” in which Mosley made a series of assertions about the inefficacy of gyms and exercise in helping to lose weight and increase physical fitness.

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