A study about to be published in the March issue of the International Journal of Sport Communication (IJSC) gives a fascinating insight into the way that fans are interacting directly with their sporting heroes using Twitter during major sporting events.
The authors tracked the “tweets” sent out by a selection of English-speaking riders during the 3 week Giro d’Italia (Tour of Italy) cycle race in May 2009 and their analysis revealed that Twitter served to increase immediacy between riders and fans.
Posted by humankinetics 
The International Olympic Committee will re-test around 500 doping samples from the Beijing Games to check for traces of a new blood-booster drug.
