Gym marketing – 6 affordable, proven tips to stand out
Marketing is evolving and changing fast. As is the fitness industry. Stay on top of your game with these 6 gym marketing tips.
All posts tagged: Sport Marketing
How to make money and grow your personal trainer business
Thinking of becoming a Personal Trainer or struggling to make ends meet? Fear not, these tips will help you grow your personal trainer business.
Use Twitter to increase sports fan loyalty
Fostering sports fan loyalty is imperative for both clubs and athletes. A new study examines the moderating effects of Twitter in this sports context.
What does it mean to be a woman in sport?
Women and Sport offers insight into how women have been involved in sport, their struggles for widespread recognition and how they continue to carve out their role in sport today.
The price of football
The cost of watching football in the UK has dropped or remained the same for the majority of fans, a study by the BBC has found.
How two rival energy drink brands construct the meaning of sport
An article in the June issue of the International Journal of Sport Communication investigates a sign system in promotional campaigns for the 2 sport/energy-drink brands PowerAde and Monster Energy.
New guide to sport facility management
Managing Sport Facilities third edition explains the management of a range of facilities, from smaller health clubs, colleges and recreational environments to professional sport stadia.
Success in athletic administration
This wide-ranging compilation is the most comprehensive textbook available to instructors of courses in sport management