See Caroline Pearce at BE FIT

27 March 2014, 10:20

caroline450-w300h300If you are planning a trip to BE FIT London on Friday, 28th March don’t miss the presentation by Caroline Pearce, author of Better Body Workouts for Women. Caroline is due to take to the stage at 5.15


The complete guide to training with dumbbells

19 March 2014, 15:34

Develop strength, power, or tone the entire body with Dumbbell Training.

Whether looking to start a new workout regimen or seeking a way to spice things up in a current programme, this resource has it covered.

Regular patrons of the gym or athletes preparing for an upcoming season, will learn how to incorporate dumbbells into their routine in ways never previously considered.

Normal Price: £13.99 I €18.20
HK Rewards Members’ Price: £11.19 I €14.56

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Red meat and exercise on the menu

28 February 2014, 14:56

Red-meat-1Researchers at Deakin University, Melbourne, Australia have found that a protein rich diet incorporating lean red meat combined with strength training improved the size and strength of muscles in elderly women.

The research, published in the American Journal of Clinical Nutrition indicate the study’s results show that the combination of red meat and strength training could be the key to reducing the impact that age-related muscle loss has on the risk of falls and the ability of the elderly to undertake day-to-day activities such as getting out of a chair.

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Strengthening the core

17 February 2014, 15:42

Elite-level athletes take great pride in their fitness and physical strength. You can’t help but notice the muscular legs or well-defined arms. However, whether they are known for a powerful golf swing or a stunning tennis forehand, the best athletes all have one thing in common — a strong and well-conditioned core. The world’s leading organisation in the field of sport conditioning, the US National Strength and Conditioning Association (NSCA), has produced the authoritative resource on strengthening the core to maximise sporting performance. Developing the Core features over 50 of the most effective exercises, science-based assessment tools, sport-specific programmes and expert advice for developing a personalised core programme.

Normal Price: £13.99 I €18.20
HK Rewards Members’ Price: £11.19 I €14.56

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Breast cancer drug in bodybuilding supplement

14 February 2014, 00:13

Est SuppressResearchers have found the breast cancer drug tamoxifen in samples of a widely available bodybuilding dietary supplement.

In a letter to The BMJ this week, they explain that, for more than 30 years, bodybuilders have taken tamoxifen to prevent and treat gynaecomastia (breast swelling) caused by use of anabolic steroids.

Usually, tamoxifen is sourced from the illicit market, they say.

However, bodybuilding discussion forums have speculated that a dietary supplement called Esto Suppress contains tamoxifen because the label listed one of its chemical names.

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Bestseller now with online video

16 January 2014, 13:30

Facilitated Stretching remains the most trusted resource for proprioceptive neuromuscular facilitation (PNF) stretching, an effective and easy-to-use method that involves stretching the muscle, contracting it isometrically against resistance and then stretching it again to increase range of motion.

Stretches are grouped according to each joint, and the majority of the stretches include both a partner stretch version and a self-stretch version. The accompanying online video then demonstrates more than 90 of these stretches to reinforce proper technique for each stretch as well as four sample stretching routines.

Normal Price: £22.49 l €29.25
HK Rewards Members’ Price: £17.99 l €23.40

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The most popular workouts of 2013

18 December 2013, 15:02

KettlebellsIf you searched for CrossFit Workouts or Kettlebell training this year then you were in the majority.

Google’s 13th annual Zeitgeist of the most popular searches of the year found that for those looking to get fit, high-intensity interval training workouts (HIIT) were among the most popular forms of exercise this year.

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Half price eBooks

6 December 2013, 14:53

AdvantageRight now HK Rewards members in the UK, Europe and the Middle East are enjoying 50% off our bestselling ebooks, and a 30% discount on books.

If you are resident in the UK, Europe or the Middle East and you’ve not already done so, you should join HK Rewards for free today and you will get 30% off all books, ebooks and DVDs instantly and automatically.

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Serious advice for women serious about their bodies

19 November 2013, 11:12

In Better Body Workouts for Women, fitness experts and elite athletes Dean Hodgkin and Caroline Pearce have created a training system tailored to the unique needs and goals of women looking to take their training to the next level.

The book offers routines that can be performed both at home and in the gym and is packed with full-colour photographs of workouts for fat loss, strength, endurance, agility and power.

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Increase flexibility and improve muscular strength

14 November 2013, 11:20

Visually stunning and immediately accessible, this best-selling guide combines step-by-step instructions for performing 86 stretches with 110 full-colour anatomical illustrations highlighting the primary muscles and surrounding structures engaged.

More than simply an instruction manual, Stretching Anatomy includes a “Stretch Focus” section that details the procedure and utility for each exercise as well as safety considerations, benefits and variations for increasing or decreasing difficulty.

Stretching provides numerous benefits, including improved flexibility, stamina, posture and muscular strength as well as reduced muscle soreness.

Normal Price: £14.99 l €19.50
HK Rewards Members’ Price: £11.99 l €15.60

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