Increase flexibility and improve muscular strength

14 November 2013, 11:20

Visually stunning and immediately accessible, this best-selling guide combines step-by-step instructions for performing 86 stretches with 110 full-colour anatomical illustrations highlighting the primary muscles and surrounding structures engaged.

More than simply an instruction manual, Stretching Anatomy includes a “Stretch Focus” section that details the procedure and utility for each exercise as well as safety considerations, benefits and variations for increasing or decreasing difficulty.

Stretching provides numerous benefits, including improved flexibility, stamina, posture and muscular strength as well as reduced muscle soreness.

Normal Price: £14.99 l €19.50
HK Rewards Members’ Price: £11.99 l €15.60

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The essentials of personal training

26 June 2012, 11:57

Foundations of Professional Personal Training is the resource you need to build your fitness expertise, your assessment and communication skills, and business knowledge.

The text includes the essentials of fitness theory and practical application, client assessment and screening, safety considerations and programme design.

Included is a special DVD‐ROM titled Essentials of Interactive Functional Anatomy which uses a 3‐D model of the human musculature to provide a vivid review of structural anatomy.

Normal Price: £39.99 I €48.00
HK Rewards Members’ Price: £31.99 I €38.40

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Stretching Anatomy by Frédéric Delavier

14 November 2011, 11:26

Get an inside view of the muscles in action during every stretch you perform!

Delavier’s Stretching Anatomy is your guide for increasing flexibility, improving range of motion, toning muscles and relieving pain and discomfort.

The very best stretches for shoulders, chest, arms, torso, back, hips and legs are all here and all in the usual stunning detail that only Frédéric Delavier can provide.

Price: £14.99 I €18.00
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Put an end to back and neck pain

26 October 2011, 10:00

In End Back & Neck Pain, leading authorities in back health collaborate to provide the latest research, professional insights and tried and tested programmes to prevent and relieve pain and discomfort.

Through a series of questions, you’ll identify the source of your discomfort and determine the best plan of action for relief. You’ll learn how simple lifestyle changes, postural improvements and stretching exercises can keep that pain from returning.

Whether this is your first bout with serious pain or a recurring problem, End Back & Neck Pain provides insights, answers and programmes to put you on the path to a pain-free life.

Price: £13.99 I €16.80
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Stretching belief

5 April 2011, 09:43

Elite athletes have long recognized the value of personalized stretching programmes to improve flexibility and prevent injury.

What you might not know is that many of those targeted stretches have a much broader application, one that you can easily incorporate into your own daily routine.

Prescriptive Stretching features full-colour anatomical illustrations and step-by-step instructions for 40 of the most effective stretches to eliminate pain, alleviate muscle soreness, improve balance and flexibility, and prevent common injuries.

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Developing flexibility, balance and strength

25 November 2010, 13:41

Improve flexibility, balance and strength in three steps!

The Full-Body Flexibility system takes the best stretching techniques from yoga, Pilates, martial arts and sports training and combines them to create a series of stretching sequences that can be used for warm-up, cool-down and challenging fitness workouts.

Use the step-by-step instruction and detailed full-colour sequences to enhance your body’s natural movement, reduce muscular tension, strengthen joints, improve posture and take your athletic performance to new heights.

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Stretching a point

16 April 2010, 09:30

Many people take it for granted that they should start their exercise routines with some stretching on the spot, hoping it will loosen them up for their work-out.

However, many fitness experts now agree this kind of static stretching before exercise is not just counter-productive, but potentially harmful.

Traditional stretches, such as people bending over to touch their toes or stretch their legs on a fence, often cause the muscles to tighten rather than relax which is the exact opposite of what is needed for physical activity.

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Cardinals stay loose despite Super Bowl defeat

28 January 2009, 10:09

arizona-cardinalsThe Arizona Cardinals suffered Super Bowl heartbreak despite having one leg up on the Steelers–literally. Most of the Cardinals’ starting line-up employed a unique flexibility programme performed by local Arizona flexibility specialists Ann and Chris Frederick that lengthens fascia, the connective tissue that surrounds muscles and joints.

With just 3 minutes to go, the Cardinals led by 3 having overturned a 20 – 7 defecit, but with just 35 seconds left on the clock Santonio Holmes crossed the line to give victory to the Steelers and continue the Cardinals’ 61-year title drought.

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