Sports fan loyalty is imperative for sports clubs and athletes. Those who have formed strong connections to their favourite team may be termed loyal fans. One popular communication tool for such fans is Twitter, which has been found to be an important medium for sharing news and events, yet few studies have examined the moderating of Twitter use in a sports context.
Most yoga injuries are minor, however occasionally significant injuries can also occur. Recently these types of injuries have been getting as much coverage as the health benefits millions of people experience from yoga. In the new book Yoga Therapy, authors Kristen Butera and Staffan Elgelid have put together some tips on how best to avoid yoga injuries. Continue reading “How to avoid yoga injuries”
Our best selling swimming drill book returns. With more than 175 drills and expert instruction, it’s been updated, expanded and improved. Both coaches and swimmers are presented with drills to improve technique and performance. Continue reading “Bestselling swimming drill book returns for a second edition”
Ian Craig explains what integrative sports nutrition (aka functional nutrition) is, how it differs from traditional sports nutrition and why it matters now.
Monitoring Training and Performance in Athletes provides the tools needed to create a successful athlete monitoring plan. Coaches are able to use these skills to adapt their current training programmes and help their athletes achieve peak performance.
There comes a time in every athlete’s career when they need to take a break. It might be the offseason, they might be injured or maybe they just need a rest to recover after a long stint of training. Whether you’re a professional athlete, regular gym goer or just play a lot of sport, rest is important, sometimes it may even be forced upon us through injury. Here are some tips on how to maintain muscle and fitness levels when you’re on a break.