All posts tagged: Fitness Industry Association

NatWest on the run

A NatWest TV advertising campaign which focuses on the cost-saving benefits of giving up gym membership in favour of ‘running down the street’, has been withdrawn following lobbying by the fitness industry’s trade organisation, the FIA.

Is child gym membership the answer to keeping children more active?

Almost everybody who watches the news and reads the newspapers will be aware of the obesity crisis we are now facing in this country and childhood obesity seems to be at the centre of the problem. Every month we publish articles in our newsletters relating to the growing rates of obesity in young people and the health problems this is causing them, such as diabetes and heart problems.