This step-by-step guide helps you prepare and implement a business plan, anticipate and solve complex sustainability challenges, and stack the odds of success in your favour.
An up-to-the-minute overview of the many exciting developments in the sustainable-tourism industry helps you assess the viability of your ideas and products against sustainable criteria.
Loaded with case studies, the book illustrates what works and what doesn’t when starting a sustainable venture.
It describes how to integrate sustainability, maximise the use of the internet and social media and overcome challenges in sustainable tourism.