Partnering between sports bodies and the private sector

With resources for not-for-profit public sector organizations proving increasingly scarce, partnerships with the private sector are becoming progressively more important to the growth and support of non-profit organisations.

Frequently, private sector organisations are seeking to support charities and other physical activity, health and sport organisations to gain the valuable and unique links to potential markets and brand associations that such arrangements bring.

Public-Private Partnerships in Physical Activity and Sport is an ideal guide for not-for-profit, charity and sport organisations seeking advice on how to develop and maintain strategic and responsible relationships with corporate partners.

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