All posts filed under: Sport Business

News, updates and products relating to Sport Business.

personal trainer

Learn More and Earn More: How to Increase Your Worth as a Personal Trainer

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This article is written by our guest author, Future Fit Training. Becoming a Personal Trainer is not only a rewarding career choice but also one with great potential for growth and financial success. To maximise your worth as a Personal Trainer, there are some very simple but effective steps you can take to ensure that you are continuously improving. During this blog, we will explore the steps you can take to increase your value as a Personal Trainer, from initial certification to continuous professional development (CPD) courses, finding your niche, and ultimately, increasing your earning potential.

Finance 101: Funding your Personal Training Business

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This article is written by our guest author, Future Fit Training.  Did you know that 90% of all people who qualify as Personal Trainers leave the industry within 12-18 months? The main reason for this is money. Either not enough coming in or too much going out, it’s important to understand how to fund your Personal Training business before you start accepting clients.

10 steps to having difficult conversations about diversity, equity and inclusion

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Conversations about diversity, equity and inclusion can often feel uncomfortable and as a result may sometimes never take place. It is important that we talk more about diversity, equity and inclusion and have open discussions about the issues that matter. In this post we explore the steps you will need to take to have these difficult conversations, adapted from Diversity, Equity and Inclusion in Sport.

How to start your own sports podcast

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Podcasts have grown in popularity in recent years as an accessible and inexpensive way both for listeners to access valued content, and for podcasters to push out their message. The best part is, if you’re looking to start your own podcast, you won’t need much to get started. In this post we explore what you’ll need to consider when setting up your own podcast, adapted from Sports Broadcasting. Before you start It’s a good idea to give your podcast some thought before you jump in. Here’s a few questions to consider: What is the show about? This seems like an easy enough question to answer, but in many cases it is best to be as specific as possible when deciding what the show is going to be about. For example, perhaps you want to create a show about basketball. That seems like a good topic, but the term “basketball” is a very broad. University? Professional? Women’s? Men’s? A specific team? Tips on how to play better? Simply saying that a show is about basketball could …

How to build your brand as a Personal Trainer

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In this post guest author FitPro discuss how to build your brand as a personal trainer both through online and offline channels. This post is the third in a four part series written by FitPro. Part one covered Is personal training the right career for you? and part two explored Which type of personal trainer are you? FitPro will be exploring how to build a concise, targeted and successful brand that matches your style and expertise as a Personal Trainer (PT) along with ideas of inspiration for marketing, and how to represent your brand in the most effective fashion.

man and woman in the gym

Secrets of a personal trainer: How to keep clients on track

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As a personal trainer, one of the first steps you will take with a new client is conducting an initial assessment, determining an appropriate starting point for achieving established goals.  Such assessments are not one-off events, but should be ongoing – checking in along the way to make sure the client stays on track. In this post, we explore some of the most important responsibilities of trainers when it comes to ongoing assessment and keeping the client on track. Adapted from Secrets of Successful Program Design.

three people exercising in park

Small-group training: A sample program for fitness professionals

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The pandemic has meant many of us have been working out alone in the comfort and safety of our own homes. When restrictions begin to ease will we run back to our old fitness classes, or will we be seeking smaller group sessions? Working out in a smaller group may allow some to feel more comfortable following the pandemic restrictions and may help create more of a community team spirit amongst participants. In this post, adapted from Keli Roberts’ A Professional’s Guide to Small-Group Personal Training, we take a look at a sample partner programme for you to implement in your small-group training. Why partner or team training? One of the main advantages of partner and team training in a small-group setting is that it provides an excellent opportunity to build community and accountability in a more social environment. Participants develop bonds and become accountable to each other as well as to the group as a whole. This helps build consistency in attendance and makes it easier for trainers to retain clients. It can also …

How to be successful in online sport communication

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As a sport enthusiast or professional the main way you engage with sport organisations and their content is likely online. Whether that be following your favourite team and sports stars on social media, browsing sport organisations’ websites or listening to their podcasts. The ways in which users want and expect to consume sport content is vast. That’s why before engaging in the numerous channels of online communication, sport organisations must consider the various factors which influence it and the essential components for success. In this post we explore said factors, adapted from Strategic Sport Communication.