All posts filed under: Sport Business

News, updates and products relating to Sport Business.

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Small-group training: A sample program for fitness professionals

The pandemic has meant many of us have been working out alone in the comfort and safety of our own homes. When restrictions begin to ease will we run back to our old fitness classes, or will we be seeking smaller group sessions? Working out in a smaller group may allow some to feel more comfortable following the pandemic restrictions and may help create more of a community team spirit amongst participants. In this post, adapted from Keli Roberts’ A Professional’s Guide to Small-Group Personal Training, we take a look at a sample partner programme for you to implement in your small-group training. Why partner or team training? One of the main advantages of partner and team training in a small-group setting is that it provides an excellent opportunity to build community and accountability in a more social environment. Participants develop bonds and become accountable to each other as well as to the group as a whole. This helps build consistency in attendance and makes it easier for trainers to retain clients. It can also …

How to be successful in online sport communication

As a sport enthusiast or professional the main way you engage with sport organisations and their content is likely online. Whether that be following your favourite team and sports stars on social media, browsing sport organisations’ websites or listening to their podcasts. The ways in which users want and expect to consume sport content is vast. That’s why before engaging in the numerous channels of online communication, sport organisations must consider the various factors which influence it and the essential components for success. In this post we explore said factors, adapted from Strategic Sport Communication.  Model for online sport communication Conceptualised by Kim Miloch of Texas Woman’s University, the Model for Online Sport Communication (MOSC) addresses the key factors which influence online sport communication and the elements required to be successful. The model takes into account all aspects of an organisation’s online communication including its social media, mobile apps and digital video content. The MOSC highlights seven factors which it sees to be most pertinent:  Individuals’ level of involvement with the respective sport entity Individuals’ …

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4 ways to grow your creativity in sports social media

Working in sports social media means you are always creating content, whether with words, images, video, or all three. This constant demand for content relies on a strong creative approach to make sure you’re engaging your audience as effectively as possible.  Whether creativity comes naturally to you or not, developing your creative abilities is an ongoing process.  In this post, adapted from Social Media and Sports we explore 4 areas of focus when striving to develop your creativity in sports social media. Vocabulary In any field of communication, vocabulary is key. In some instances this refers to the actual words written or spoken in a social media message, and in others it refers to the visual imagery or editing patterns utilised to produce photos or videos. As a content generator it is important to possess a broad and ever-growing vocabulary of words and ideas to choose from. Vocabulary is something that will grow throughout your lifetime if you have the mental flexibility and willingness to change your perception of how concepts fit together. One of the …