This wide-ranging compilation is the most comprehensive textbook available to instructors of courses in sport management
As there is no strong evidence that nutritional supplements and sports drinks are good for health, their manufacturers should not sponsor sport.
In Brazil, public health experts fear one legacy of the World Cup will be a return to the dark days of alcohol fuelled violence in stadiums
Managing Sport Events provides the principles and practices related to effective event management, taking readers through the entire process from event conception through post-event evaluation.
An ideal guide for not-for-profit, charity and sport organisations seeking advice on how to develop and maintain strategic and responsible relationships with corporate partners.
How the theories behind sport sponsorships, marketing, finance and media are used in professional sport
Beyond the Scoreboard takes readers behind the scenes of professional sport to see just how the experts make deals happen. Discover what it takes to be a success in sport marketing, sponsorships, facility financing, or generating media coverage in this “access all areas” pass to the multibillion-pound world of professional sport. Rick Horrow, sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek and the BBC reveals the true movers and shakers while looking at the forces driving this lucrative business. Price: £13.99 I €16.80 Find out more
Beyond the Scoreboard takes readers behind the scenes of professional sport to see just how the experts make deals happen.