Success in athletic administration
This wide-ranging compilation is the most comprehensive textbook available to instructors of courses in sport management
All posts tagged: Sponsorship
Manufacturers of sports drinks and supplements should not sponsor sport
As there is no strong evidence that nutritional supplements and sports drinks are good for health, their manufacturers should not sponsor sport.
World Cup Winners 2014 – Budweiser
In Brazil, public health experts fear one legacy of the World Cup will be a return to the dark days of alcohol fuelled violence in stadiums
The principles and practices of effective event management
Managing Sport Events provides the principles and practices related to effective event management, taking readers through the entire process from event conception through post-event evaluation.
Partnering between sports bodies and the private sector
An ideal guide for not-for-profit, charity and sport organisations seeking advice on how to develop and maintain strategic and responsible relationships with corporate partners.
What it takes to succeed in the world of sport business – a webinar
How the theories behind sport sponsorships, marketing, finance and media are used in professional sport
An insider’s guide to the business of sport
Beyond the Scoreboard takes readers behind the scenes of professional sport to see just how the experts make deals happen. Discover what it takes to be a success in sport marketing, sponsorships, facility financing, or generating media coverage in this “access all areas” pass to the multibillion-pound world of professional sport. Rick Horrow, sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek and the BBC reveals the true movers and shakers while looking at the forces driving this lucrative business. Price: £13.99 I €16.80 Find out more
Behind the scenes of professional sport
Beyond the Scoreboard takes readers behind the scenes of professional sport to see just how the experts make deals happen.