Month: October 2020

typing on a laptop

4 ways to grow your creativity in sports social media

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Working in sports social media means you are always creating content, whether with words, images, video, or all three. This constant demand for content relies on a strong creative approach to make sure you’re engaging your audience as effectively as possible.  Whether creativity comes naturally to you or not, developing your creative abilities is an ongoing process.  In this post, adapted from Social Media and Sports we explore 4 areas of focus when striving to develop your creativity in sports social media. Vocabulary In any field of communication, vocabulary is key. In some instances this refers to the actual words written or spoken in a social media message, and in others it refers to the visual imagery or editing patterns utilised to produce photos or videos. As a content generator it is important to possess a broad and ever-growing vocabulary of words and ideas to choose from. Vocabulary is something that will grow throughout your lifetime if you have the mental flexibility and willingness to change your perception of how concepts fit together. One of the …

6 common sports nutrition questions answered

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Every athlete knows that physical training alone won’t get them to where they want to be. An athlete’s performance is determined by a number of factors, with nutrition being key. But with so much conflicting information out there about what athletes should or shouldn’t do when it comes to nutrition, we felt it was time to provide the facts. In this post we address 6 sports nutrition questions adapted from Advanced Sports Nutrition, so you can maximise your potential as an athlete. Question 1: As an athlete, is it true that protein is the most important macronutrient for me to consume? There is no hierarchy of importance in the energy substrates; all are critically important and fulfill necessary biological functions. However, there is a common belief among athletes that the consumption of protein is critical to athletic success, often to the detriment of carbohydrate and fat. As a consequence of the overemphasis on protein, the inadequate consumption of carbohydrate appears to be the most likely to result in poor performance.  Only a limited amount of …