As a sport enthusiast or professional the main way you engage with sport organisations and their content is likely online. Whether that be following your favourite team and sports stars on social media, browsing sport organisations’ websites or listening to their podcasts. The ways in which users want and expect to consume sport content is vast. That’s why before engaging in the numerous channels of online communication, sport organisations must consider the various factors which influence it and the essential components for success. In this post we explore said factors, adapted from Strategic Sport Communication.