New campaign from Sport England

248B6AE200000578-2903926-image-m-9_1420835708611Sport England has launched its “This Girl Can campaign” which aims to get more women and girls active – whatever their age, shape or ability.

The campaign is the first of its kind to feature women who sweat and jiggle as they exercise.

It seeks to tell the real story of women who exercise and play sport by using images that are the complete opposite of the idealised and stylised images of women we are now used to seeing.

The campaign doesn’t hold back in trying to encourage women to beat their barriers.

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