Motivation is a key factor of performance. You may have an abundance of talent but if you aren’t motivated to utilise that talent, it is unlikely you will perform your best. Motivation is the fuel for success, but it is also variable from person to person and may fluctuate over time. This can make it difficult to manage as a coach, leader or manager. So why are people motivated? And how can you support sustained engagement? When an individuals’ three basic needs – competence, choice and connection – are satisfied, they are more likely to be engaged in their performance domain and will thrive. Achieving Excellence refers to these three basic needs as the 3 Cs of performance success. We explore each in this excerpted content from Achieving Excellence.