Double Olympic and newly crowned European gold medalist, Rebecca Adlington, has launched the British Gas 3 Free Swims campaign.

The British Gas ‘3 Free Swims campaign’ expands on last year’s offer of one free swim for its customers, which saw over 300,000 individuals take part.

British Gas customers can take three dips at over 500 pools across the UK until 30th November 2010 and the company is hoping that the campaign will appeal to all ages and increase participation in the sport.

Adlington said: “I am on a personal mission to get as many people as possible into the pool to enjoy the benefits of swimming.

“The British Gas 3 Free Swims campaign is the perfect opportunity to get customers, from paddling pool to podium, into the water to have fun in a safe and healthy environment.”