Entries are now open for the seventh annual Aviva and Daily Telegraph School Sport Matters Awards, a celebration of exemplary practice in PE and the delivery of sport in school.

Honouring the best schools, teachers, teams and individuals in the country, schools are encouraged to submit their stories of success in sport, whether it’s a team who never gives up whether they win or lose; the tireless efforts of an unsung teacher or volunteer; or the dedication invested into sport at your school.

New for the School Sport Matters Awards in 2011 is the addition of the Primary School of the Year award, which is added to the ten other categories including “Male Pupil” and “Female Pupil” of the year, “Team of the Year”, “Aviva Unsung Hero” and “Contribution to School Sport”.

Previous winners include Olympic diver Tom Daley, Paralympic gold medallist Eleanor Simmonds, Holly Colvin, an Ashes-winning England cricketer, world triathlon champion Alistair Brownlee, and Commonwealth and Olympic Games athlete Stephanie Twell.

A host of other young stars have also emerged through the awards.

As The Olympic and Paralympic Games approach in 2012, there has never been a better time to imbue the youngest age-groups in our society with a the sense of the fun, achievement, camaraderie and teamwork which can all be learned from participating in sport.

Although the closing date for entries is still some way off at Friday September 23, 2011, interested schools can find out more at The Daily Telegraph