David Stalker has been officially appointed the new chief executive officer of the Fitness Industry Association (FIA).

David, who has held the post of FIA’s executive director since December 2009, will take over the role of CEO with immediate effect and will assume all responsibility for the strategic direction of the FIA and leading the implementation of its three-year industry strategy.

According to the FIA, he will also take a more strategic approach to addressing the needs of the industry in line with the public health agenda to drive growth for the sector.

Fred Turok, FIA chair said: “David Stalker’s industry experience, operational integrity, drive and leadership made this an easy decision and the Board and I look forward to working alongside him on this exciting new phase for the industry.”

David is currently a board member of EHFA and prior to joining the FIA, held senior positions at Bladerunner, LA Fitness and Leisure Connection.