Applying Educational Psychology in Coaching Athletes discusses how to improve coaching success and athletic performance through the application of teaching principles and theories. Delving deeper than simply offering an explanation of what athletes learn and what coaches teach, it provides insight into the principles of psychology that drive the emotions, motivation, expectations, self‐worth and relationships of athletes. Developing coaches gain focus, motivation and guidance as they learn how a thoughtful coach provides the structure and discipline to make athletes more successful. Normal Price: £43.99 I €57.20 HK Rewards Members’ Price: £35.19 I €45.76 Find out more