Social media in sport has been one of the most affected areas of sport marketing by technological change. Through the use of social networks and their interconnected ecosystems, sport audiences have shifted from local to global, fans have become more connected to teams and one another.
There are five primary training principles that strength and conditioning professionals should consider when designing training programs for their athletes: overload, specificity, variation, reversibility, and individualisation.
From strength training to sport nutrition and kinesiology, browse the key titles of 2025 published by Human Kinetics on our End of Year Sale with 30% discount. Sport Skill Acquisition In recent decades, sport science has seen an explosion in the volume of knowledge regarding skill acquisition and motor control. Sport Skill Acquisition carefully and critically considers the expanding knowledge, with a focus on application, examining three major theoretical perspectives that dominate the field: cognitive, ecological dynamics, and predictive processing. Editors Dave Collins, PhD, and Jamie Taylor, PhD, use their combined wisdom as coaches, coach developers, and expert sport psychology practitioners to offer practical advice on blending theoretical approaches, using examples from a variety of sports and activities. Bodybuilding Anatomy Bodybuilding is often described as an art, but speak with any competitive bodybuilder and you’ll quickly learn that the true artistry lies in the training and preparation. The process of building, sculpting, and refining muscle is an intricate undertaking, requiring a deep understanding of how exercises affect specific muscles. Bodybuilding Anatomy is the definitive resource for mastering this art. Visually …
The coach plays a central role in protecting the health and safety of an athlete. Every coach must understand the importance of excellent communication.
These instructor resources are free to course adopters and granted by your sales representative. You can create a well-organised syllabus using the tools from our ancillaries and test your students understanding by building quizzes from test packages using sample exercises.
When we take a closer look at these amazing feats of athleticism from athletes across the spectrum of sports, we begin to realize that these physical qualities can be broken down and better understood.
We often overlook the powerful benefits walking can have on your mind, your mood, and even your relationships. Walking can provide people with many non-physical benefits, which can show up immediately – from just one walk – while many physical benefits may take weeks, months, or even years to become evident.
Designing training programs to improve muscular strength may look simple because lifting heavier loads may benefit maximal strength. However, when using the definition of strength, there are additional program design factors that should be discussed.
