The most authoritative and comprehensive resource available for college and university athletic administrators
Build a solid foundation toward a fulfilling career in sport management.
Managing Sport Events provides the principles and practices related to effective event management, taking readers through the entire process from event conception through post-event evaluation.
A wealth of information and insights from experienced athletic directors
An ideal guide for not-for-profit, charity and sport organisations seeking advice on how to develop and maintain strategic and responsible relationships with corporate partners.
Provides students with a grounding in the real world of financial management in sport
This book provides foundational knowledge of sport management to help readers prepare for advanced study or a career in the industry
Management of university campus recreational and sporting facilities has expanded in both scope and complexity.