Working in sports social media means you are always creating content, whether with words, images, video, or all three. This constant demand for content relies on a strong creative approach to make sure you’re engaging your audience as effectively as possible. Whether creativity comes naturally to you or not, developing your creative abilities is an ongoing process. In this post, adapted from Social Media and Sports we explore 4 areas of focus when striving to develop your creativity in sports social media.
Elite athletes have to travel all over the world to compete. This post lets you in on some secrets as to how athletes overcome jet lag.
The growth of sport tourism shows no sign of slowing down. It is now believed to be the fastest growing segment within the travel industry.
Marketing is evolving and changing fast. As is the fitness industry. Stay on top of your game with these 6 gym marketing tips.
Fostering sports fan loyalty is imperative for both clubs and athletes. A new study examines the moderating effects of Twitter in this sports context.
JSM published its 30th volume in 2016 and to celebrate, editor-in-chief David Shilbury compiled a list of some of the most important research published by the journal over the years.
Women and Sport offers insight into how women have been involved in sport, their struggles for widespread recognition and how they continue to carve out their role in sport today.
This book helps students understand the types of law that are most relevant to sport management professionals