Sport Marketing has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing.
Contemporary Leadership in Sport Organizations combines recent research on leadership with practical application of the skills and knowledge that students will need to succeed in their chosen career.
The most authoritative and comprehensive resource available for college and university athletic administrators
Build a solid foundation toward a fulfilling career in sport management.
Managing Sport Events provides the principles and practices related to effective event management, taking readers through the entire process from event conception through post-event evaluation.
A wealth of information and insights from experienced athletic directors
An ideal guide for not-for-profit, charity and sport organisations seeking advice on how to develop and maintain strategic and responsible relationships with corporate partners.
Provides students with a grounding in the real world of financial management in sport