How the theories behind sport sponsorships, marketing, finance and media are used in professional sport
Beyond the Scoreboard takes readers behind the scenes of professional sport to see just how the experts make deals happen. Discover what it takes to be a success in sport marketing, sponsorships, facility financing, or generating media coverage in this “access all areas” pass to the multibillion-pound world of professional sport. Rick Horrow, sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek and the BBC reveals the true movers and shakers while looking at the forces driving this lucrative business. Price: £13.99 I €16.80 Find out more
This textbook serves as an invaluable guide for readers as they build careers that require an international understanding of the relationships, influences and responsibilities in sport management.
Beyond the Scoreboard takes readers behind the scenes of professional sport to see just how the experts make deals happen.
Management Strategies in Athletic Training, Fourth Edition, helps student and practising athletic trainers deal creatively with the management challenges they will face on the job. It uses a unique case-study approach in teaching students the theories of organization and administration and their applications to real-world situations in the profession of athletic training. Price: £59.99 I €72.00 Find out more
A suitable text for graduates or final year undergraduates studying research methods and research design in sport management programmes or as a reference for sport management researchers, academics and sport management professionals.
Discover the necessary professional skills and attitudes of sport managers and ways in which the globalization of sport continues to affect all aspects of the sport management profession.
Sports figures, events and organisations affect our society in vast, varied and sometimes, unexpected ways. Sport and Public Policy: Social, Political, and Economic Perspectives is the only text that tackles some of the most compelling connections between the sports world and public policy decisions from a broad interdisciplinary perspective. Topics covered include economics, history, urban planning, not-for profit administration, public health, communications, political science and philosophy. With contributions from a wide range of scholarly disciplines, this contemporary resource enhances traditional conversation and gives readers a fresh outlook on economic and political issues in sport. Price: £48.95 I €53.80 Read more