Parents are being encouraged to cut back on the amount of sugar they feed their children.
It can be hard for people to reach their 150 active minutes a week so Change4Life has launched a campaign for adults called ‘Get Going Every Day’.
Change4Life has teamed up with superhero Sportacus from popular children’s TV show LazyTown to encourage young children aged between two and five to be more active and eat healthier food.
Children in the UK are physically active for barely half the 60 minutes a day needed to keep them fit and healthy.
Families in England are being offered £250 million worth of free vouchers in a bid to encourage them to lead more healthy lifestyles.
Change4Life, the government initiative aimed at helping people adopt a healthier lifestyle, is offering a free promotional pack to all schools in the UK.
…nearly three-quarters (72%) of children do not take part in the recommended hour of daily activity outside school.
The Change4Life campaign makes the subject of weight and physical activity a hot topic and urges people to make changes to their diet and levels of activity. The campaign talks about ‘fat in the body’ rather than ‘fat bodies’ and makes clear the link between fat and preventable illnesses such as diabetes and heart disease.
It also pins the blame on modern life, which affects all of us, rather than pointing the finger at parents.