All posts tagged: Change4life

UK Government launches Change4life ad campaign

The Change4Life campaign makes the subject of weight and physical activity a hot topic and urges people to make changes to their diet and levels of activity. The campaign talks about ‘fat in the body’ rather than ‘fat bodies’ and makes clear the link between fat and preventable illnesses such as diabetes and heart disease.
It also pins the blame on modern life, which affects all of us, rather than pointing the finger at parents.