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How the theories behind sport sponsorships, marketing, finance and media are used in professional sport
An outstanding introduction to the multifaceted roles of sport and physical activity in society and the perfect tool for examining sport from a critical perspective.
The Department of Culture, Media and Sport has announced that free swimming for those aged 16 and under and over 60 will be cancelled as part of government savings of around £73m. Funding for free swims under the ‘Free Swimming’ programme will end this summer and is sure to have an effect on participation.