Tuesday, 25th October, 6.00 to 7.00 PM (GMT)
Beyond the Scoreboard, The business of sport for future professionals.
Rick Horrow, sports business analyst and author of Beyond the Scoreboard: An Insider’s Guide to the Business of Sport, will give students an inside look at what it takes to succeed in the world of sport business. Using examples from current sport news and events, Rick will illustrate how the theories behind sport sponsorships, marketing, finance and media are used in professional sport.
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Published on 12/10/2011
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