The new London 2012 education logo was created by Reiss Evans, an 18-year-old graphic design student from Dover, who will now see the design for Get Set, the London 2012 official education programme, being used by schools and colleges around the country as part of the effort to get children excited and inspired by the Olympic Games.
“The pencils are symbolic of the creativity in the UK’s schools and the range of colours used represents the global nature of the 2012 Games,” he said. “The colours ensure the logo is eye-catching and they tie in with those used in London 2012’s own brand work.”
The new education logo was revealed at Nightingale Primary School in Woolwich, south-east London — the first school to be awarded the logo for joining the Get Set network. Olympic triple jump world record holder Jonathan Edwards and Olympics Minister Tessa Jowell also attended.
Edwards, a London 2012 board member said: “When London won the right to host the Olympic Games and Paralympic Games, we made a clear promise to use the power of the 2012 Games to inspire young people.
By awarding the new education logo to schools and colleges which successfully join the Get Set network, London 2012 is able to recognise and reward places of learning where inspiring work around the Olympic values of friendship, excellence and respect and the Paralympic Values of inspiration, courage, determination and equality is taking place.”
Source: Time Online