In the future, you won’t eat food: you’ll breathe it. “It’s a far-out idea. But it’s obvious it’s going to happen,” says Tom Hadfield, the 27-year-old CEO of Breathable Foods.
In March, Breathable launched Le Whif, a lipstick-sized tube containing particles of food which when inhaled by mouth give a low calorie taste of chocolate for example.
The Le Whif device was invented by David Edwards, a Harvard professor who pioneered aerosol medication such as inhalable insulin. Hadfield was his pupil.
“Most students read their professor’s books,” says Hadfield. “I took it a stage further and wrote a business plan.”
“This product is just the start.” Further developments are planned and next on the Hadfield production line are breathable nutritional supplements.