Books, Sport & Exercise Science, Sport Business

The role of PR in sport

Sport Public Relations takes a comprehensive, businesslike approach to the practice of public relations in sport.

Rather than viewing public relations simply as a means of supporting the marketing function or encouraging media interest in an event or organization, this text recognizes public relations as an integral element in many aspects of a sport organization’s goals.

It covers all aspects of PR, starting with its foundations in sport and progressing through to the legal and ethical issues that sport public relations professionals encounter.

Normal price: £47.99 I €57.60
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