Marketing is evolving and changing fast. As is the fitness industry. Stay on top of your game with these 6 gym marketing tips.
Thinking of becoming a Personal Trainer or struggling to make ends meet? Fear not, these tips will help you grow your personal trainer business.
Fostering sports fan loyalty is imperative for both clubs and athletes. A new study examines the moderating effects of Twitter in this sports context.
Women and Sport offers insight into how women have been involved in sport, their struggles for widespread recognition and how they continue to carve out their role in sport today.
The cost of watching football in the UK has dropped or remained the same for the majority of fans, a study by the BBC has found.
An article in the June issue of the International Journal of Sport Communication investigates a sign system in promotional campaigns for the 2 sport/energy-drink brands PowerAde and Monster Energy.
Managing Sport Facilities third edition explains the management of a range of facilities, from smaller health clubs, colleges and recreational environments to professional sport stadia.
This wide-ranging compilation is the most comprehensive textbook available to instructors of courses in sport management