Sport & Exercise Science, Webinars
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Leadership lessons from Olympic serial winning coaches — A webinar

Leadership Lessons

What is Driven Benevolence? A leadership style that mints gold. Expert coach Sergio Lara-Bercial interviewed 17 of the worlds top gold medal winning coaches to find out their secret leadership lessons. This free webinar reveals the results.

We were delighted to work with the fantastic Sergio Lara-Bercial. Sergio is a former professional athlete and now one of the most respected youth coaches in Europe. This free webinar entitled Driven Benevolence – Leadership lessons from Olympic Serial Winning Coaches took place on Wednesday 18th October 2017.

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Leadership lessons of Driven Benevolence

Coaching athletes and teams to Olympic gold once is a huge achievement. Being successful consistently over 20 or 30 years is the prerogative of a very small and select group of coaches. So, what does it take to win repeatedly at the top level of sport? To find out, Sergio interviewed 17 of these super-coaches (totalling over 150 gold medals between them) and their athletes. As it happens, above all the technical and tactical knowledge of the sport and the access to resources and technology, it turns out that their ruthless yet not heartless leadership style accounted for a lot of their success. We have called it Driven Benevolence.

Watch the webinar the webinar and let Sergio explain in more detail, it’s completely free.

Learning outcomes of the webinar

By the end of the webinar, you will be able to:

  • Describe the key principles of the Driven Benevolence leadership style
  • Identify if Driven Benevolence is a leadership style that suits you and your environment and what elements of it you’d like to prioritise.

About the presenter

Sergio Driven BenevolenceSergio Lara-Bercial is a former professional basketball player and international coach for Great Britain. For the last eight years, he has supported the development of High-Performance Coaches all over the world through his research and education and development programmes. He is a Senior Research Fellow at the International Council for Coaching Excellence and Leeds Beckett University in the UK. He is also the project lead at iCoachKids. To find out more information on iCoachKids check out our recent post The iCoachKids Website Has Lift-Off. The first iCoachKids Conference is also taking place on 3rd November in Budapest. For more information head to the iCoachKids website.

His research interests centre around the coaching process, the development of coaching expertise and last but not least, the coaching of children.

Watch the webinar

Human Kinetics webinars

All webinars are recorded and made available for playback on our website We have over 150 webinars to choose from online covering a variety of subjects from coaching to biomechanics to strength and conditioning to nutrition.

This entry was posted in: Sport & Exercise Science, Webinars


Hi, I'm Ryan, the Marketing Manager and chief blogger here at Human Kinetics Europe Ltd. As somewhat of a washed-up athlete I've always had a passion for health, fitness and sport science. I now find myself working at the world’s biggest independent publisher of sport, health, dance and fitness resources. This means I get unrestricted access to all the best, most interesting, scientifically-proven writing on sports science. Of course I'm going to share this with you!

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