Use Twitter to increase sports fan loyalty
Fostering sports fan loyalty is imperative for both clubs and athletes. A new study examines the moderating effects of Twitter in this sports context.
Fostering sports fan loyalty is imperative for both clubs and athletes. A new study examines the moderating effects of Twitter in this sports context.
Over 2,000 delegates from every professional sector and academic discipline associated with sport, physical education, exercise, physical activity and sports medicine are expected to attend this event.
Held every four years, the 8th World Congress on Active Ageing will highlight the benefits and availability of physical activity and exercise opportunities for those entering old age, to those in the transitional phase and in particular, the needs of the oldest and frailest population.
An outstanding introduction to the multifaceted roles of sport and physical activity in society and the perfect tool for examining sport from a critical perspective.
a field-tested resource that will enable teachers, youth workers, administrators, and coaches to help their charges develop into becoming solid citizens in both their personal lives and as members of society in general.
This book investigates the concept of leisure, including the various ways in which it has been defined and described, the benefits associated with it, the scope of the leisure industry field and the basis for studying leisure as a social science.
ECSS 09 is a congress with a high quality scientific programme in an exciting urban and natural setting.