Sport Marketing has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing.
A wealth of information and insights from experienced athletic directors
Provides students with a grounding in the real world of financial management in sport
Management of university campus recreational and sporting facilities has expanded in both scope and complexity.
Experts in academic, medical, health and fitness fields have produced an authoritative guide for facility operators and owners
This textbook serves as an invaluable guide for readers as they build careers that require an international understanding of the relationships, influences and responsibilities in sport management.
Discover the necessary professional skills and attitudes of sport managers and ways in which the globalization of sport continues to affect all aspects of the sport management profession.
With this guide, managers will be able to communicate their club’s mission, establish its brand and bring in the revenue required to ensure its long-term success.