Books, Sport Business

The best-selling student text on sport marketing updated

This latest edition of Sport Marketing has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing.

This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study.

Lecturers may also take advantage of the student web study guide and complete package of ancillaries to enhance learning and presentation of core concepts.

Normal Price: £66.99 I €87.10
HK Rewards Members’ Price: £53.59 I €69.68

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