Jointly unveiled by Sport England and the Minister for Sport and the Olympics, Hugh Robertson MP, Places People Play will bring the sporting legacy to life in communities across the country, answering London 2012’s Singapore promise to inspire a new generation to play sport.
The £135 million initiative has been made possible by the UK Government’s National Lottery reforms, which are bringing additional funding into grassroots sport.
Places People Play will be delivered by Sport England, in partnership with the British Olympic Association and the British Paralympic Association and it is designed to bring the inspiration and magic of a home Olympic and Paralympic Games into the heart of local communities, encouraging more people to get involved in sport.
Places People Play is aiming to find and train 40,000 more volunteers to organize grassroots activities and also includes ‘The Gold Challenge’ – a scheme that looks to inspire 100,000 adults to ‘test themselves in Olympic and Paralympic sports’ and in doing so raise millions for charities.
Sportivate, another leg of the initiative, aims to provide opportunities for teenagers and young adults to receive six weeks of coaching in the sport of their choice and guide them into regular participation within their community.
Sport England will will be consulting disabled people and those who support them on how they can focus some additional investment on tackling the barriers they face when they want to play sport, as well as making sure that every element of this programme works for disabled sportsmen and women too.
Source: Sport England
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