This wide-ranging compilation is the most comprehensive textbook available to instructors of courses in sport management
A wealth of information and insights from experienced athletic directors
Provides students with a grounding in the real world of financial management in sport
This textbook covers the basics of economics, introduces accounting methodologies and helps students learn financial management methods and system, using current technical and technological skills. It then goes on to explore other roles and responsibilities of financial management, such as preparing students with a basic political skill set to enable them to organize fundraising activities and work closely with governing bodies and groups. Suitable for undergraduate and postgraduate students, this book offers online ancillaries for lecturers and provides a complete package for both student and lecturer. Normal price: £39.99 I €48.00 HK Rewards Members’ Price: £31.99 I €38.40 Find out more
How the theories behind sport sponsorships, marketing, finance and media are used in professional sport
Beyond the Scoreboard takes readers behind the scenes of professional sport to see just how the experts make deals happen. Discover what it takes to be a success in sport marketing, sponsorships, facility financing, or generating media coverage in this “access all areas” pass to the multibillion-pound world of professional sport. Rick Horrow, sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek and the BBC reveals the true movers and shakers while looking at the forces driving this lucrative business. Price: £13.99 I €16.80 Find out more
Beyond the Scoreboard takes readers behind the scenes of professional sport to see just how the experts make deals happen.