Have you ever wondered how sports agents try to maximize the value of their in-demand clients or how sponsors measure return on investment with sport organizations?

Beyond the Scoreboard takes readers behind the scenes of professional sport to see just how the experts make deals happen.

Discover what it takes to be a success in sport marketing, sponsorships, facility financing, or generating media coverage in this “access all areas” pass to the multibillion-pound world of professional sport.

Price: £13.99 I €16.80
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