Behind the scenes of professional sport

Have you ever wondered how sports agents try to maximize the value of their in-demand clients or how sponsors measure return on investment with sport organizations?

Beyond the Scoreboard takes readers behind the scenes of professional sport to see just how the experts make deals happen.

Discover what it takes to be a success in sport marketing, sponsorships, facility financing, or generating media coverage in this “access all areas” pass to the multibillion-pound world of professional sport.

Price: £13.99 I €16.80
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About Human Kinetics

Human Kinetics is the world’s leading information provider on physical activity and health. This blog is operated by the European division of Human Kinetics, based in Leeds in the United Kingdom. In this blog we aim to bring you our latest products, news on our existing products and articles and information on health, exercise, fitness, PE, nutrition and much, much more.

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