An insider’s guide to the business of sport

Beyond the Scoreboard takes readers behind the scenes of professional sport to see just how the experts make deals happen.

Discover what it takes to be a success in sport marketing, sponsorships, facility financing, or generating media coverage in this “access all areas” pass to the multibillion-pound world of professional sport.

Rick Horrow, sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek and the BBC reveals the true movers and shakers while looking at the forces driving this lucrative business.

Price: £13.99 I €16.80
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About Human Kinetics

Human Kinetics is the world's leading information provider on physical activity and health. This blog is operated by the European division of Human Kinetics, based in Leeds in the United Kingdom. In this blog we aim to bring you our latest products, news on our existing products and articles and information on health, exercise, fitness, PE, nutrition and much, much more.

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