Sport Marketing has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing.
Managing Sport Events provides the principles and practices related to effective event management, taking readers through the entire process from event conception through post-event evaluation.
A wealth of information and insights from experienced athletic directors
This book provides foundational knowledge of sport management to help readers prepare for advanced study or a career in the industry
Sport Public Relations takes a comprehensive, businesslike approach to the practice of public relations in sport.
How the theories behind sport sponsorships, marketing, finance and media are used in professional sport
Beyond the Scoreboard takes readers behind the scenes of professional sport to see just how the experts make deals happen. Discover what it takes to be a success in sport marketing, sponsorships, facility financing, or generating media coverage in this “access all areas” pass to the multibillion-pound world of professional sport. Rick Horrow, sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek and the BBC reveals the true movers and shakers while looking at the forces driving this lucrative business. Price: £13.99 I €16.80 Find out more
This textbook serves as an invaluable guide for readers as they build careers that require an international understanding of the relationships, influences and responsibilities in sport management.