All posts tagged: Sport Marketing

The best-selling student text on sport marketing updated

Sport Marketing has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing.

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An insider’s guide to the business of sport

Beyond the Scoreboard takes readers behind the scenes of professional sport to see just how the experts make deals happen. Discover what it takes to be a success in sport marketing, sponsorships, facility financing, or generating media coverage in this “access all areas” pass to the multibillion-pound world of professional sport. Rick Horrow, sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek and the BBC reveals the true movers and shakers while looking at the forces driving this lucrative business. Price: £13.99 I €16.80 Find out more