Books, Fitness & Health

Launch and run a sustainable tourism business

9781450460033Turn your dream of launching and running a sustainable tourism business into reality.

This step-by-step guide helps you prepare and implement a business plan, anticipate and solve complex sustainability challenges, and stack the odds of success in your favour.

An up-to-the-minute overview of the many exciting developments in the sustainable-tourism industry helps you assess the viability of your ideas and products against sustainable criteria.

Loaded with case studies, the book illustrates what works and what doesn’t when starting a sustainable venture.

It describes how to integrate sustainability, maximise the use of the internet and social media and overcome challenges in sustainable tourism.

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